Bob Adams, CTC Acxiom Travel & Entertainment Division Industry Strategist Bob Adams is an industry strategist for Acxiom’s Travel & Entertainment group. He works with the T&E team, providing a comprehensive view of the marketplace and creating marketing strategies that deliver profitable revenue growth. Bob is an expert in travel & entertainment marketing, having served more than 20 years as a senior-level travel marketing executive before joining Acxiom in 2006. He works closely with the Acxiom team to create solutions that specifically benefit the T&E industry clients and their marketers. He actively promotes customer-centric strategies with clients, drawing on his previous experience as chief marketing officer for ResortQuest International and vice president/director of marketing for Boyd Gaming. He has also worked with several major hotel chains, including Marriott, Sheraton and Hilton. Bob has received national gold awards from the Hospitality Sales and Marketing Association International for his marketing work for ResortQuest. He has presented at several trade conferences, including the Association of Travel Marketing Executives (ATME) and TravelCom Res-Expo. Bob is a member of ATME and serves on the membership committee for the Travel Industry Association of America (TIA). In his free time, he enjoys spending time with his family and volunteers with Habitat for Humanity and the Boys Club of Memphis.