Bob Pagano Red Sky Insights, LLC Managing Director Bob is currently a Managing Director of Red Sky Insights, LLC, based in New York and Boston. Red Sky provides strategic brand consulting designed to help companies align their assets and resources to deliver outstanding customer experiences. Bob was most recently a Senior Partner at Lippincott Mercer in New York. He was also a Partner and Manager of the global brand practice at Monitor Group, the global strategy consulting firm founded by Harvard’s Michael Porter in 1983. A partial list of the clients Bob has worked for include: American Express, Royal Dutch Shell, Lilly, ING, Hyundai-Kia, Hitachi, MSNBC and AGFA. Earlier in his career, Bob was CMO of AnyDay.com, a Senior Vice President of Mullen Advertising and was the founder and CEO of Pagano Schenck and Kay Advertising in Boston. He has written numerous articles including “The Importance of Constituency Management” 2006, Handbook of Business Strategy; “Now What Was it You Wanted to Sell Me?” with Red Sky Partner, Anthony Bennett, and; “CMO’s and ROI: The Critical Connection” with Monitor colleague Tony Siesfeld, Phd. He has also addressed a number of business audiences including the MIT Marketing Forum, the Asia Business Council in Singapore, the Global Business Network’s 2005 Brand Forum and the Richmond Events Brand Conference, both in New York. Bob holds a Bachelor of Arts degree from Rochester Institute of Technology (Eisenhower College) and lives in Lincoln, Massachusetts.