Dave Canty joined JetBlue in January 2007 as Director of Loyalty Marketing and Partnerships. He is responsible for TrueBlue, JetBlue’s customer loyalty program, the JetBlue card by American Express, Email marketing, Customer research and Partnership marketing.Dave’s career in loyalty began in the UK, where he was manager of Datacenter operations with Acxiom UK. He relocated to the United States in 1995 and spent 11 years with Starwood Hotels & Resorts, holding several senior marketing positions in Loyalty and Partnerships.
Prior to joining JetBlue, Dave successfully created and launched a new loyalty program for the nations largest auto parts store AutoZone. AutoZone Rewards was directly responsible for over $200M in sales lift in the first year.
Dave was born and raised in Cork, Ireland and is a passionate supporter of Liverpool Football Club in England’s Premier League.
