Earl Quenzel
Quenzel & Associates
Principal

Earl joined his wife Colleen at Quenzel & Associates, Inc. in September of 2003. As the agency’s resident Poet & Critic Earl leads marketing planning, strategy, creative & performance analysis for clients. In this role he oversees Customer Acquisition, Customer Experience & Customer Loyalty efforts for the agency’s clients

Prior to joining Q&A, Earl was General Manager & Chief Marketing Officer for the Resorts of Captiva & Sanibel Islands. Before that, Earl lived & worked in London, England for 3 years. As a Founder & Chief Marketing Officer (CMO) he launched priceline-europe.com. He oversaw brand management, advertising, web marketing, website conversion, customer experience, customer relationship management, partner management, business development, public relations & agency relationships.

Prior to priceline, Earl developed & implemented the strategies & programs to create customer loyalty & retention value among AT&T’s 20M+ high-value customers. While running AT&T’s True Rewards program, the largest loyalty program in the US, AT&T turned around a 10-year share decline.

Before the telecommunications industry, Earl spent a decade in the airline industry holding senior marketing posts at TWA, Eastern & Continental Airlines. Considered one of the pioneers of Loyalty Programs, he led many innovations in the specific discipline of leveraging customer data to offer marketing programs & customer services designed to drive customer loyalty & retention.

Prior to Continental, Earl was a Founder & Senior VP of Marketing & Sales for The Travel Channel, the cable TV network. He delivered $39M in revenue within one year of launch, achieving new cable industry records for first year subscribers & revenue performance.