Lars Holmquist Vesdia Corporation Chief Marketing Officer Lars is responsible for business development, specifically optimizing the growing demand for Vesdia’s turnkey merchant-funded reward solutions within the financial services industry. He brings a wealth of experience to his role. He was formerly President of TSYS Loyalty, where he led the company’s growth in their end-to-end loyalty services and successfully developed and expanded relationships with many of the nation’s top card issuing financial institutions. Prior to TSYS, Lars was the Vice President of Loyalty Consulting Services for MasterCard International. His responsibilities included their U.S. business development and client management areas, where he again successfully partnered with financial institutions to maximize the growing demand for customer loyalty solutions. Holmquist also spent two years with Brierley & Partners, a targeted marketing and loyalty agency, and nearly nine years with American Express, in both Sweden and the U.S. Mr. Holmquist has an M.B.A. in marketing and international business from New York University and a B.A. from Colgate University.