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Spring Agenda
Focus: The Big Picture for Travel Loyalty Programs
Strategy/Networking/Solutions
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Wyndham Phoenix
50 East Adams Street
Phoenix, AZ 85004
Reservations
(602) 333-0000
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Wednesday, April 23rd
1:00 PM - Conference Begins
1:00 - 1:15 PM - Opening Remarks -- The New Face of FTMA, by Harris Turner and Randy Petersen.
1:15 - 2:15 PM - PANEL: Paying with Miles Moderated by Steve Grosvald, Principal, Grosvald & Associates.- Transparency of redemption
- Industry perception
- Discussion of programs in various stages
- And the survey says...
Panlists include: 2:15 - 3:15 PM - Social Media Strategies for Loyalty Programs Presented by Randy Petersen, Editor / Publisher of InsideFlyer Magazine.- Ten important lessons in "crowd control"
- The legal implications of social media strategy
- Real-world advice on building a social media strategy for your loyalty program
- What role does social media play in your members' purchasing power?
- Identifying the ROI of your social media strategy
- Managing the viral response to bad news
- Who, What, Where, and Why: Best practices of loyalty program social media protection
- Learn how to build brand awareness through social networking sites
- And the survey says...
3:15 - 4:15 PM - Presentation and Open Discussion - Hits and Misses: An Examination of the Vociferous Victories and Flagrant Failures of Loyalty Programs Presented by Kelly Hlavinka, Managing Partner and Contributing Editor, Alliance Data / COLLOQUY.- What was hot and what was not
- What went right and what went wrong
- Recovery, retrenching, or retreat
- And the survey says...
5:30 - 8:30 PM - Welcome Reception - Cocktails and Buffet at poolside, hosted by Affinion Loyalty Group.
Thursday, April 24th
8:00 AM - Breakfast, hosted by e-Rewards and e-Miles.
9:15 - 10:15 AM - PANEL: The Evolution of Loyalty Currency - It's not just about miles anymore! Moderated by Tres Tronvold, Principal, Dialog Partners.- What key factors played in the rise of hotel program value?
- Identifying airline and hotel program common challenges
- Does behavior change as a member of either hotel or airline programs?
- And the survey says...
Panelists include: 10:15 - 11:15 AM - Two Speakers, Two Strategies: Alternative Currencies - Trends in Universal Exchange Presented by Hal Brierley, Chairman and CEO of e-Rewards, and Rob MacLean, CEO of Points.com.- Establishing valuations
- Viability for programs and members
- Success metrics
- And the survey says...
11:15 - 11:30 AM - Morning Break, hosted by BlackBerry. 11:30 AM - 12:30 PM - PANEL: The Economics of Hidden Assets - Why all the Interest? Moderated by Randy Petersen, Editor / Publisher of InsideFlyer Magazine.- Membership benefits: Bulls vs. Bears
- What is the investment value?
- What's in it for the program beyond the sale price?
- The ripple effect of change
- And the survey says...
Panelists Include: 12:30 - 1:30 PM - Lunch, sponsored by American Express Incentive Services.1:30 - 2:00 PM - Announcements A time for unveiling that new partnership, program, or "next great thing!" Reserve your slot prior to conference. 2:00 - 3:00 PM - PANEL: Beyond the Big Picture - Why Tomorrow is Here Today Moderated by Earl Quenzel, Quenzel & Associates.- Transparency of award redemption
- E-mail is "so yesterday"
- How the member became the program
- Membership: from narrow to broad
- And the survey says...
Panelists include: 3:00 - 4:30 PM - Breakout Sessions For those wishing to meet with partners, potential partners, or others. If you wish to reserve a breakout space you may do so via the registration form or e-mail Courtney@FTMA.org .
4:30 - 6:00 PM - Freddies Awards Cocktail Reception
Friday, April 25th
8:30 - 11:30 AM - Breakouts continue for partner meetings.
ATTIRE: Business Casual
Please note that Dues and Conference Fees must be paid in full prior to attendance.
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